Loading content
Fetching latest website data...
Loading
Preparing your experience...
Loading content
Fetching latest website data...
In the dynamic realm of marketing and public relations, where change is constant, 4610 enters the industry with its distinct blend of integrity, strategic acumen, and data-driven methodologies and strategies.
“Beyond growing the number of likes, hashtag trends and headline cycles, Anne Tiangco and Angel Lopez, through their PR and marketing firm 4610, embark on a path that is harder to build and far less often managed for brands and personalities: Reputation.”
When credibility and not so much on visibility becomes the real currency in brand and persona building, Anne and Angel planted 4610’s roots in this tougher, less-travelled space. Three years in, as reputational risk grows more acute across business, government and the wider geopolitical landscape, that is where 4610 is now thriving.
That premise runs through everything its founders Anne and Angel have built. Visibility, they argue, was never the hard part of this industry. Reputation is.
That conviction traces back to 2023, when both women reached a turning point in their careers as public relations and digital strategist aces.
Anne has clocked in more than three decades of solid work as an award-winning journalist, project manager, crisis and risk management consultant, and public relations expert and as a book author. Angel, meanwhile, served as a global ambassador for Women In Tech, one of the leading mentorship programs in the field. Her career has also spanned the Senate, where she led communications, and the corporate world, where she headed marketing for major brands. Recognized as a Balance Champion and named among Campaign Asia’s Women Leading Change, she spearheaded Balance Programs across markets ranging from Sri Lanka to the Philippines.
Months later, in 2024, they co-founded 4610 Public Relations and Integrated Marketing, Inc. with Anne as its president and chief executive officer while Angel is vice president and chief operations officer.
“We’ve witnessed the changes in the landscape, and during that time, we took a leap of faith knowing that we will be able to innovate. Given our decades of expertise, combined capabilities and a deeper sense of understanding of the industry, we can enhance and bring innovation without debunking what the brands or personas have done,” says Lopez.
Anchored on faith and values
Named after Psalm 46:10 — “Be still,” assuring the faithful to trust the Creator during tough times — 4610 continues to be a game changer in the industry three years after its launch.
“Organizations anchored in values and integrity are the ones built to last — because intention drives execution, and execution is what separates the companies that endure from the ones that don’t. We don’t shy away from innovation. We stay curious, and we stay hungry for the next challenge,” Angel said.
To deliver integrity-driven, data-informed communications that elevate brands, protect reputations, and create meaningful connections between organizations and their audiences — delivered with clarity, creativity, and unwavering ethical standards.
To be the most trusted boutique PR and integrated marketing agency in the Philippines — recognized for strategic excellence, ethical practice, and transformative client results that shape industries and communities.
Anne is a powerhouse in public relations and journalism, with over 30 years of proven expertise in shaping narratives, managing reputations, and driving impactful advocacy. An award-winning strategist, she has mastered the art of Public Relations, Journalism, Project Management, Risk and Crisis Mitigation, and Advocacy Initiatives — guiding brands to not just visibility, but lasting influence. A trusted force in the industry, Anne has led brands and businesses to new heights through bold branding strategies, groundbreaking communication campaigns, and transformative partnerships. With an unrivaled network of media professionals, content creators, and industry leaders, she doesn't just connect brands with audiences — she ensures they lead conversations, build credibility, and thrive in an ever-evolving landscape.
Co-Founder, Vice President, and Chief Financial Officer
4610 was founded on the conviction that every brand deserves senior-level attention, strategic clarity, and communications grounded in integrity. Whether you're building a brand, protecting a reputation, or launching a campaign — we bring top calibre and decades of real-world experience on the table.
In a constantly evolving world, they turn to the agency’s name, 4610, as their touchstone: To be still. To be clear with purpose and to trust the plan and journey.
“We’re unshaken because faith is our anchor,” says Anne. “Faith steadies us through changes and challenges.”
The 4610 philosophy is simple: embrace disruption, adapt when necessary, stay anchored in faith, and keep the values intact. It’s this mindset that powers 4610 to navigate an ever-shifting landscape with confidence — steering brands through it as the reputation alchemists they turn to when perception, credibility and resilience are on the line.
Checkout our latest feature at PeopleAsia September Issue! https://peopleasia.ph/4610-public-relations-walks-us-through-its-unparalleled-brand-of-reputation-alchemy/
An award-winning marketing expert with over 25 years of experience driving success for global and local blue-chip clients. A former Regional APAC Director and dynamic hybrid strategist in integrated traditional and digital media, she has been recognized with the prestigious Campaign Asia (APAC) #WomenLeadingChange award as the Mindshare APAC Balance Champion. Her influence extends beyond marketing — she served as a Global Ambassador and Mentor for Women in Tech, and made history as the first Marketing Country Head of Tesla Philippines. As a passionate advocate for leadership, innovation, and lifelong learning, she shapes the next generation of business leaders and puts her master's education into practice through the adaptation and teaching of Marketing Principles and Process and Business Management as a distinguished professor.